SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not utilizing automated SEO software. It is even said that using automated software can harm your search engine rankings. On the other side of the coin, search engine optimization is a sphere where the volume of dull routine tasks is enormous. Doing all of it manually is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed manually indeed, and which ones are better to apply automatically.
1) Content creation. There are hundreds of applications that provide automatic synonymizing of any given text. There are products that even claim to create human-readable site content generated 100% automatically. Obviously, until machines will begin to understand the sense of a text, they won’t be able to provide a more or less readable automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, instead of putting those money into some “powerful” tool that does this automatically.
2) achieving backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building needs you to scroll through tons of potential linking partners and filtering only those sites that are highly related to your one, having a quality text and a trust rating at the same time. This operation can be made automatic a little, because you don’t have to find potential linking platforms manually. Nevertheless, the final judgement still is upon you. It is you who should measure the quality of websites and evaluate their relevance to your niche. Locating link partners is as low as 10% of the entire work. The rest is done manually.
3) Monitoring search engine positions. Generally, you need this to monitor your efforts – whether you’re doing fine, or your activity misses the target. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t found within the first 20-30 ranks – nobody locates it anyway. So in a SEO sphere it is better to restrict search engine position checks with first 4-5 pages. However, if there is a large volume of keywords to monitor, the process may still require a large amount of time. And here is where the automation is really needed! With an automated SERP monitor you can save a lot of of hours comparing to what you would spend if did that by hand. However, you should only use search engine friendly products, to exclude potential issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your sphere is another task that is easy to automate. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are hundreds of approaches to finding good keywords and many of them can be dug through automatically.
So, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking