Make sure your keyword optimization is well-balanced
Every SEO campaign starts with choosing the right keywords, i.e. keyword research. Once keyword research is done, it’s time fitting the keywords into the website’s content. And here the keyword density tool is ready to help you.
Unluckily, upon choosing the keywords many newbie SEOs make mistakes. They stuff their content with the phrases, which are supposed to bring targeted traffic. As a result, the text becomes scarcely readable onpage seo, and visitors are repelled from the website. Moreover, search engines are not happy either – they reject keyword stuffed content and may even ban the website.
Webmasters willing to avoid this mistake should understand the term “keyword density” and use keyword density tools.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotation marks.
To evaluate keyword density, divide the number of times you encounter your key phrase in the text (using broad match search) by the number of words in this text landing page optimization. Then multiply the figure by 100.
For example, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and track the results. Still, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel de référencement. Nowadays search engines are refined enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Moreover, there are other ranking factors that SEs take into account.
Thus, run every page of your website through a keyword density tool to make sure you don’t go beyond 3% limit.